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The Reluctance

Changes
Why the Reluctance to Move away from traditional marketing strategies? Today, most companies are still using traditional marketing approaches that they may have been using since the middle of the twentieth century. There are several reasons for this: Most companies are set up to sell products, not to provide relevant and valuable information [...]

a great example of digital marketing

e-marketing
For small business owners, if you want to have something similar to this, http://centra.ie/offers a3doodle.com would be the perfect fit.  

Why chalkboards? Why a3doodle.com

chalk menu
Why chalkboards? Why a3doodle.com When you walk into a restaurant there are typically signs everywhere. This is simply because restaurants have an endless need for signs. Whether it’s a permanent need, like displaying your restaurant name and logo, or a temporary one, like displaying daily specials, restaurants of every type use some kind of [...]

The value of the social network audie...

social media
According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal world, all these brands would love to believe that consumers “like” really means something, but it seems that “likes” have little or no value. Most people would probably ignore this [...]

The Importance of customer loyalty a...

loyal
Many small businesses are built upon client referrals and recommendations because people trust their networks. Think about a consumer or a business owner who is making a purchase. Before buying a new product, purchasing from a vendor, investing in equipment, or collaborating on a project, people ask for and listen to the opinions of their col [...]

Content is king

content is king
Content is King by Bill Gates Lets talk about Content . So you are the small/local business who has gone out there and got your website designed, and nothing is happening no customers and you are left wondering why?.   The answer is guys you have to produce content fresh unique content on a regular basis if you want to gain online traffi [...]