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Websites increasingly require customers to register

I’ve noticed that I am increasingly having to register with web sites when I use some simple online services.

Sometimes this is easy, sometimes it takes so long that I give up and go away. But even when it is easy, I generally get fed up with having to register, check my email, log in and remember all of this the next time or keep records. And then there is the fear of getting spammed.

So why online service websites have increasingly gone down this registration route. I can understand the marketing appeal. Marketing people love to have databases of customers. But from a customer point of view it is a real turn off. May be it is the time to change, and it began with  a3doodle.com. For viewing chalkboard or searching for offers, user registration is not required.

8 Reasons Users Don’t Fill Out Sign Up Forms

http://uxmovement.com/forms/8-reasons-users-arent-filling-out-your-sign-up-form/

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